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MPL is India’s biggest digital playground—where casual taps turn into serious wins 🎮⚡.

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UX/UI Design

Gaming

Facelift

MPL Broadcast
Enhancing Game Spectatorship & Engagement

The MPL Broadcast App let players do what they always wanted: show off their gameplay to the world (because what’s the point of winning if no one’s watching, right?).

The challenge? Build a tool that was simple enough for a casual gamer, slick enough to feel pro, and still packed with features like real-time chat (because shouting at the screen alone isn’t fun).

🔍 The Problem

Here’s the truth bomb 💣 MPL already had a broadcast feature, but it just wasn’t built for casual gamers in India. Instead of feeling exciting and intuitive, it felt clunky and confusing.

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And while platforms like Twitch or YouTube Live were powerful, they were also too complex for MPL’s audience, who just wanted to hit “Go Live” and vibe 🎮.

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  • No clear CTAs 

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  • Misleading flows

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  • Unorganized interface

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The biggest blockers?

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  • Poor Content Discovery

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  • Overloaded UI 

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  • Hidden Key Features

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  • Lack of Freshness

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  • Large Tiles & Static Layout

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👉 Bottom line: MPL Broadcast was supposed to showcase gameplay and drive tournament participation… but its design turned users away.

🎯 My Role

  • Led end-to-end product design for MPL Broadcast

  • Researched casual gamers’ streaming pain points

  • Defined clear user flows to reduce drop-offs

  • Designed a UI for media watchers.

  • Worked with engineers to align UX with tech constraints

🧪 Hypotheses

👮‍♀️ For Whom?

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College student

  • 22 y/o college student, casual gamer 🎮

  • Loves card games & small tournaments 🃏

  • Aspiring streamer, wants quick fame ✨

Frustrations

  • Confusing broadcast setup 😵

  • Hidden “Go Live” button 👀

  • Overloaded, messy UI 📱

  • Feels content looks stale 🥱

  • Drops off when setup takes too long ⏱️

🔙 Before

  • ❌ Poor Discovery → Hard to find streams

  • ❌ Overloaded UI → Info dump = overload

  • ❌ Hidden Features → “Play” button buried

  • ❌ Static Layout → Repetitive, not dynamic

  • ❌ No Freshness → Content felt stale

🔍 Research & Insights

We peeked 👀 into how the big guns (Twitch, YouTube Gaming, FanCode) were doing it — and here’s what we stole…uh, learned:

  • 🧭 Easy Navigation = Happy Users → When content is neatly laid out, users actually stick around instead of rage-quitting.

  • 🔄 Dynamic Content = Hooked Audience → Fresh updates + smart recommendations keep eyeballs glued.

  • 🌑 Dark Mode Magic → A cinematic, focused vibe that screams gaming pro 🎮.

  • 🧩 Tile Tetris → Smaller, smarter tiles = easier discovery + more streams explored.

Screenshot 2025-04-07 at 2.58.28 PM.png

🪜 User Flow  (zoom inn for better view!!!)​

🎨 Design Process 

Design Decisions ✏️

  • 👆 One-click “Go Live” → because nobody has time for 10 steps ⏱️

  • 🎨 Minimalist UI → less clutter, more focus (goodbye cognitive overload 😵)

  • 💬 Interactive chat & gifting → keep viewers engaged and happy like little dopamine hits

Iterations & Testing 🔄

  • ⚡ Early prototypes = feature overload → testers = 😵‍💫

  • ✅ Simplified to lean, essentials-only flow → validated with casual gamers

  • 🏆 Result: easy, intuitive, and fun to use

✅ Glimpse of Final Output / Solution

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  • 👆 One-tap “Go Live” → instant broadcast, zero friction

  • 💬 Interactive chat → real-time engagement 

  • 🎨 Minimalist, mobile-first UI → clean, intuitive, low cognitive load

  • 🔄 Dynamic content layout → fresh streams, easier discovery

  • 🏆 Smooth, low-latency experience → reliable, enjoyable gameplay streaming

📊 Results & Impact

🚀
+35%

🚀 +35%
user engagement → users actually stayed!

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+40%

🔍 +40%
content discovery → no more lost stream

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🏆 More tournament participation → players got hyped

💡 Learning & Next Steps

  • 🤖 More personalization → smarter AI recommendations to keep Carl hooked

  • 💬 Interactive features → reactions & live comments for instant fun

  • 🎮 Expand game coverage → more than just high-stakes rummy, give variety!

 
 
🏁 Conclusion
By combining UX/UI magic ✨, competitive sleuthing 🕵️, and user testing 🔄, we turned MPL Broadcast into a fun, dynamic, and intuitive platform.

  • 🚀 Content visibility & accessibility improved

  • 💬 Player engagement skyrocketed

  • 🌟 MPL ecosystem got stronger → more users, more fun, more streams

Other MPL Projects

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