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LAL10 Brands
Building a Comprehensive B2B Platform for Order Transparency and Buyer Engagement


Company :: LAL10

Objective:

To create a centralized platform for buyers to track and manage their orders efficiently, improving transparency, trust, and operational efficiency.


Outcome:

  • Achieved a 25% increase in user retention, a 40% reduction in order-related queries.

  • 20% rise in new user acquisition through a seamless onboarding experience and data-driven design improvements.

Role:

Product Designer :: UX/UI, Information Architecture, User Research


Team:
Collaborated with developers, product managers, and marketing specialists.

2 designers, CTO, 1 product manager, 2 react devs, 1 QA

UX/UI Design

B2B

Greenfield

Orders for Buyers

Hypotheses

Screenshot 2025-04-11 at 12.00.45 PM.png

Problem Statement:

LAL10 is a B2B platform that connects buyers with artisanal handloom manufacturers. However, the order management experience for buyers lacked visibility, efficiency, and seamless interaction, leading to multiple challenges:

  • Lack of Transparency: Buyers had limited access to order fulfillment stages, causing uncertainty and trust issues.

  • Inefficient Order Tracking: Without a centralized system, buyers struggled to track their orders from enquiry to delivery.

  • High Customer Support Dependency: A significant number of queries were related to order status, increasing operational costs.

  • Onboarding Friction: New buyers found it difficult to navigate the platform, reducing engagement and repeat usage.

To solve these issues, I led the end-to-end design and development of LAL10 Brands, a buyer-focused app that streamlined the order fulfillment process and enhanced the overall user experience.​

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User Flow​:

Research & Insights:

  • User Interviews: Conducted 50+ in-depth interviews with buyers to understand pain points in order tracking and fulfilment.

  • Market Analysis: Studied best practices in B2B platforms to identify gaps in transparency and user experience.

Key Insights:

  • Buyers needed a real-time tracking system to stay informed about their orders.

  • A simple, intuitive onboarding process was essential for driving adoption.

  • Implementing a feedback mechanism could provide valuable insights for continuous improvement.

Design Process:
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1. UX & Information Architecture

  • Designed an intuitive dashboard for buyers to access order status, fulfilment stages, and delivery timelines.

  • Created seamless enquiry-to-order workflows, reducing friction in the purchasing journey.

  • Developed a structured onboarding process with personalized walkthroughs for new users.​

2. UI & Visual Design

  • Developed a robust measure wheel system to track product delivery times and ensure accurate time tracking, enhancing operational efficiency and buyer confidence.

  • Maintained consistent branding with LAL10’s identity while optimizing for usability.

  • Designed real-time notifications and alerts, ensuring buyers never miss updates.

3. Transparency & Order Tracking System

  • Implemented a real-time tracking feature that updated buyers on each stage of order fulfilment.

  • Integrated personalized notifications for delays, dispatches, and estimated delivery times.

  • Reduced dependency on customer support by 40%, as buyers could self-serve order updates.

4. Buyer Engagement & Feedback Mechanism

  • Introduced an interactive feedback system where buyers could rate their experience and provide suggestions.

  • Used insights from feedback to iterate and improve key features.

  • Increased buyer satisfaction and trust, leading to a 25% improvement in retention rates.

5. Implementation & Collaboration

  • Worked closely with developers to build a scalable and robust order tracking system.

  • Partnered with marketing teams to optimize the onboarding process, resulting in a 20% increase in new user acquisition.

  • Conducted usability testing with buyers, refining interactions based on real-world feedback.

Results & Impact

  • 25% increase in user retention due to improved order tracking and real-time updates.

  • 25% reduction in order-related customer queries, lowering support costs.

  • 20% growth in new user acquisition due to simplified onboarding and improved buyer experience.

  • Positive buyer feedback on platform usability and transparency.

Final Images

Splash Screens

Login Screens

Home Screens

Orders

Enquiries

Learnings & Next Steps

  • Enhance Analytics: Introduce data-driven insights to help buyers optimize order decisions.

  • Expand Order Management Features: Implement bulk order tracking and custom notifications.

  • Strengthen Feedback Mechanism: Leverage AI-driven insights to proactively address buyer concerns.

Conclusion​

  • By designing LAL10 Brands from the ground up, we successfully improved order transparency, user engagement, and buyer trust. This project proved that a seamless digital experience in B2B commerce can enhance efficiency and build long-term relationships with buyers. Looking ahead, further iterations will continue to refine and optimize the platform to drive even greater impact.

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