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LAL10 Karigar

Empowering Artisans with a Seamless Digital Experience


Company :: LAL10

Objective:

To create a user-friendly mobile application that enables artisans to digitally manage their products, orders, and finances, improving business efficiency and market access.


Outcome:

  • Achieved a 40% increase in artisan engagement.

  • A 35% reduction in order processing time.

  • A 20% improvement in order accuracy by introducing intuitive design and digital workflow solutions.

Role:

Product Designer :: UX/UI, Information Architecture, User Research


Team:
Collaborated with developers, product managers, and marketing specialists.

2 designers, CTO, 1 product manager, 2 react devs, 1 QA

UX/UI Design

B2B

FTUE

Hypotheses

Problem Statement:

LAL10 connects artisans with global markets, yet artisans face significant operational challenges in managing their businesses. Prior to the Karigar App, the process was entirely manual, leading to:

  • Lack of Digital Infrastructure: Artisans relied on paper-based order management, causing inefficiencies.

  • Limited Market Access: Without a digital presence, artisans struggled to showcase their products to buyers.

  • Order Tracking Challenges: Lack of real-time tracking led to missed deadlines and lost opportunities.

  • Language & Accessibility Barriers: Many artisans were unfamiliar with digital platforms and required an intuitive, multi-language interface.

To address these pain points, I led the design of LAL10 Karigar, a mobile-first solution designed for non-tech-savvy artisans to seamlessly manage their work.​

Research & Insights:

  • User Interviews: Conducted 50+ in-depth interviews with artisans across different regions to understand their workflow and digital challenges.

  • Market Analysis: Observed artisans in Bhujodi, Kutch, and Rajasthan to analyze real-world usage behavior.

  • Competitor Analysis: Studied existing B2B artisan platforms and identified gaps in user experience, order management, and financial tracking.

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Key Insights:

  • Simplicity is Key: Artisans need a minimal, intuitive UI with clear icons and native-language support.

  • Offline Functionality Matters: Many artisans work in areas with poor internet connectivity, requiring offline-first design. 

  • Finance & Order Tracking are Critical: Clear insights on payments and orders can reduce stress and improve trust.

Design Process:
​

1. UX & Information Architecture

  • Designed a clear, easy-to-navigate dashboard for artisans to access their orders, products, and finances.

  • Developed an order management workflow that simplified tracking and fulfillment for artisans with minimal digital experience.

  • Created a localized, multi-language interface to cater to artisans across different regions.

2. UI & Visual Design

  • Built a clean and intuitive interface with large icons, easy navigation, and simplified forms for accessibility.

  • Used visual cues (color codes, progress bars, and notifications) to indicate order status and pending actions.

  • Ensured consistency with LAL10’s brand identity, while optimizing for usability.

3. Core Features & Functionality

  • Product Listing & Management: Artisans can upload products with images, descriptions, and pricing.

  • Order Tracking: Real-time tracking of order status, dispatch, and expected delivery.

  • Order Tracking: Real-time tracking of order status, dispatch, and expected delivery.

  • Finance Management: Artisans can raise invoices, track payments, and request finance assistance.

  • Notifications & Reminders: Automated alerts for new orders, payment updates, and pending tasks.

  • Multi-Language Support: Available in regional languages for seamless adoption.

  • Offline Mode: Artisans can upload products and manage orders even with limited connectivity, syncing when online.

User Flow​:

Results & Impact

  • 40% increase in artisan engagement, leading to higher platform adoption.

  • 35% reduction in order processing time, improving efficiency and trust.

  • 20% improvement in order accuracy, reducing delivery errors and increasing buyer confidence.

  • Better financial management, helping artisans track payments and manage cash flow effectively.

  • Expanded market access, allowing artisans to connect with global buyers seamlessly.

Learnings & Next Steps

  • Enhance Data Analytics: Introduce insights on sales trends and pricing recommendations for artisans.

  • Expand Order Features: Develop bulk order management and custom pricing requests.

  • Optimize Performance: Improve app loading speed and enhance offline sync capabilities.

  • Increase Training & Support: Offer video tutorials and AI-powered guidance for new users.

Conclusion​

  • The LAL10 Karigar App transformed how artisans manage their businesses digitally, enabling them to track orders, streamline finances, and expand their market reach. Through a user-centric design approach, we successfully built a platform that empowers artisans with minimal tech exposure, helping them achieve sustainable growth in the digital economy.

  • Looking ahead, the focus will be on further refining the platform, integrating AI-driven insights, and expanding the financial tools available to artisans, ensuring continued success for the LAL10 artisan community.

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